Privacy Policy - New Hope Mommy

1. Introduction

At NewHopeMommy.com, your privacy is of paramount importance to us. We are committed to ensuring the confidentiality, integrity, and security of your personal data. This Privacy Policy outlines the ways we collect, process, store, and share your information, and explains your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Our practices are rooted in transparency, user empowerment, and a privacy-first approach.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all personal data collected through or in connection with your access to and use of our website, NewHopeMommy.com (the “Website”), including its services, features, and communications. For all intents and purposes under applicable data protection laws, NewHopeMommy.com is the “data controller” of the personal data you provide through the Website.

3. Categories of Data We Process

We collect and process the following categories of personal data depending on your interactions with the Website:

a) Usage Data: Information about how you use the Website, including your IP address, browser type, browser version, pages visited, session duration, date/time of visit, referral URLs, and interaction data.

b) Account Data: When you register for an account, subscribe to our services, or engage in transactions, we may collect your full name, address, email address, and phone number.

c) Profile Data: Includes demographic data, product preferences, shopping behavior, content interactions, and other profile information you may voluntarily provide.

d) Communication Data: Information you provide when contacting us for customer support, submitting inquiries, or communicating via contact forms or email, including contact history and correspondence.

e) Technical Data: Includes device type, operating system, browser settings, time zone, system configuration, and other technical identifiers necessary for website optimization.

f) Transaction Data: Records of purchases, including payment details (processed securely through third-party providers), order history, billing/shipping information, and transaction timestamps.

g) Preference Data: Marketing communication preferences, opt-in or opt-out status, interest categories, and product subscriptions or alerts you choose to receive.

4. Legal Bases for Processing

We process your personal data in accordance with the following legal bases:

– Consent: Where you have explicitly provided consent to use your personal data for specified purposes (such as marketing communications or non-essential cookies).
– Contractual Necessity: When processing is required to perform a contract with you, such as fulfilling product orders or providing account-related services.
– Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving the Website’s functionality, fraud prevention, analytics, or internal record-keeping, provided that such interests do not override your rights and freedoms.
– Legal Obligations: Where processing is required to comply with applicable laws and regulations.

5. Your Data Protection Rights

Subject to applicable laws and verification of your identity, you have the following rights regarding your personal data:

– Right of Access: You may request to view the personal data we hold about you.
– Right to Rectification: You may request correction of inaccurate or incomplete data.
– Right to Erasure: You may request deletion of your personal data under certain conditions.
– Right to Restrict Processing: You may limit how your data is used under specific circumstances.
– Right to Data Portability: You may request a copy of your personal data in a structured, commonly used, machine-readable format.
– Right to Object: You may object to certain types of processing, such as direct marketing or profiling.

To exercise any of the above rights, please contact us at [email protected].

6. Security Measures

We employ appropriate technical and organizational measures to protect your personal data from unauthorized access, misuse, disclosure, alteration, and destruction. These include but are not limited to:

– Data encryption during transmission and storage
– Access controls and authentication mechanisms
– Regular system and software updates
– Routine security audits and intrusion detection
– Staff privacy training and access limitation based on roles

7. International Transfers

If your personal data is transferred outside the European Economic Area (EEA) or your country of residence, we ensure such transfers are conducted in compliance with data protection laws. This may include reliance on Standard Contractual Clauses approved by the European Commission, or verifying that the recipient country ensures an adequate level of protection for personal information.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, and reporting obligations. Specific retention periods include:

– Usage and Technical Data: Up to 12 months for analytical purposes.
– Account and Transaction Data: Retained for 7 years for legal and financial recordkeeping.
– Communication and Support Data: Retained for up to 24 months from final contact.
– Preference and Profile Data: Retained until revoked or up to 36 months with inactivity.

9. Cookie Policy

NewHopeMommy.com uses cookies and similar tracking technologies to enhance functionality and user experience. Cookies may be:

– Essential: Required to operate and access secure areas of the Website.
– Functional: Store preferences and improve usability.
– Analytics: Enable us to analyze traffic and user behavior, such as Google Analytics.
– Performance: Help optimize site speed and responsiveness.

These technologies may collect your IP address, device type, browser settings, and activities on the Website.

10. Cookie Management & Compliance

In compliance with GDPR and CCPA, you are provided with clear options to accept, reject, or customize your cookie preferences. Upon your first visit and periodically thereafter, you will be presented with a cookie consent tool. You may also change your cookie settings at any time via the Website’s cookie control panel or your browser settings.

Under the CCPA, you may exercise your “Do Not Sell My Personal Information” rights through applicable tools available on the Website. We do not knowingly “sell” personal data as defined under the CCPA.

11. Children’s Privacy

NewHopeMommy.com is not intended for children under the age of 13, and we do not knowingly collect personal data from individuals in this age group. If we become aware that we have inadvertently collected data from a child under 13, we will take prompt steps to delete such information. Parents or guardians who believe their child has provided us with personal data may contact us at [email protected].

12. Policy Updates and User Notification

We may revise this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. Users will be notified of material changes through prominent notices on the Website or by direct communication where legally required. Continued use of NewHopeMommy.com following such updates constitutes acceptance of the revised Privacy Policy.

13. Contact

For inquiries, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Email: [email protected]

We are committed to complying with all applicable data protection regulations and ensuring your continued trust in NewHopeMommy.com. Please do not hesitate to reach out should you have any privacy concerns.